In 1997, Netflix was founded by Marc Randolph and Reed Hastings. The late 90s - early 2000s was the exploratory phase for Netflix because it was intended to be a DVD rental service, similar to Blockbuster, but the catch was that it was online. The idea of ordering a DVD online and having it delivered to you in the mail was a new and innovative concept for the late 90s/early 2000s. The early adaptors and early majority would rent these DVDs for $2 - $4 and keep them for as long as they please, however the old DVD must be returned before renting a new one. I would say the tipping point for Netflix would be in 2010 when they created their online streaming service. This changed the game of movie/TV show streaming forever. This tipping point would quickly cause DVD rental stores to go out of business. I would say Netflix caught on so quickly because people in this current society want immediate results and convenience. The previous online ordering of movies and no return date was definitely a convenient factor in the uprising of this company. Now with the easy, accessible online steaming service Netflix provides today, there is nothing but convenience and quick results. The only downside I could see Netflix having would be the selection of shows and movies they provide. Netflix may have been the first to adapt this idea of online streaming, but now that they have competition, are do they have the best quality selection? That is up for the viewer to decide.
https://interestingengineering.com/the-fascinating-history-of-netflix
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